MicroStrategy rebrands to Strategy, remains focused on Bitcoin
Strategy unveils a new Bitcoin logo and orange color scheme representing its Bitcoin strategy Saylor is expected to discuss the rebrand during the company’s earnings call on Wednesday evening Strategy currently has 471,107 Bitcoin in reserve worth $45.8 billion MicroStrategy, the largest corporate Bitcoin holder, has announced it’s rebranded to Strategy and unveiled a new Bitcoin logo. In a post on X, Michael Saylor, co-founder of Strategy, simply said: “new brand, same strategy,” with an image of him in front of the company’s new logo. New ₿rand, Same Strategy pic.twitter.com/r1LD5FdEjJ — Michael Saylor⚡️ (@saylor) February 5, 2025 In an announcement released on February 5, Strategy said the rebrand was a “natural evolution of the company, reflecting its focus and broad appeal.” The stylized “B” in the new logo represents Strategy’s Bitcoin strategy while the orange col...