Michael Saylor’s Strategy: Selling Bitcoin merch, but not for BTC
MicroStrategy (NASDAQ: MSTR), now rebranded as ‘Strategy,’ has once again made headlines, this time not just for its Q4 earnings report but also for its fresh identity and the launch of a Bitcoin-branded merchandise store. However, despite being the largest corporate holder of Bitcoin (BTC), the company does not accept cryptocurrency payments for its merchandise platform, which sparked widespread discussion in the crypto community. Rebranding and Bitcoin purchases The announcement came just hours before Strategy’s earnings call, featuring a newly revamped website and a dedicated online store selling branded merchandise. However, users quickly noticed that Bitcoin payments were not an option, with only credit cards available, further fueling controversy. Picks for you ChatGPT says XRP price will hit this target by Q1 2025 ...