Reebok taps Futureverse to expand web3 experience with AI
American fitness brand Reebok has entered into a collaboration with web3 startup Futureverse. As per an X thread published by Futureverse on Dec. 7, 2023, Reebok is set to dive deep into the web3 with its new initiative dubbed “Reebok Impact.” While the details of the collaboration were not disclosed, Futureverse says the Reebok-focused venture will debut in 2024, featuring a “heart-bending digital shoe experience that will allow mass consumers to dive into artificial intelligence and digital wearables.” Thrilled to announce our exclusive partnership with @Reebok to leverage our AI and metaverse technology to revolutionize digital fashion. Together, we introduce @ReebokImpact. Coming 2024. pic.twitter.com/30Qk02aujk — Futureverse (@futureverse) December 7, 2023 You might also like: Adidas announces collaboration with NFT artist Fewocious In a commentary to WWD, Daniel W. Dienst, Executive Vice Chairman of Tactical Opportunities at Authentic...